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Alex Katz: Coca-Cola Girls
Alex Katz: Coca-Cola Girls, 2 November21 December 2018, London
Private View: Thursday 1 November, 6–8pm

Timothy Taylor, London, is pleased to present Coca-Cola Girls, an exhibition of new large-scale paintings by Alex Katz inspired by the eponymous, and iconic, figures from advertising art history.

The Coca-Cola Girls were an integral component of the company’s advertising from the 1890’s through to the 1960’s, emanating an ideal of the American woman. Initially, the Coca-Cola Girls were reserved and demure, evolving during WWI, and through the era of the pin-up, to images of empowered service women in uniform, and athletic, care-free, women at leisure. In the context of pre-televised advertising, the wall decals and large-scale billboards depicting these figures made a significant impact on the visual language of the American urban landscape.

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Alex Katz: Coca-Cola Girls – Timothy Taylor